A significant step for Cash Generator, the buy, sell and loan retailer, the new website is unique in the franchising industry. Visitors to the site can shop online instantly, purchasing items from any Cash Generator store from across the UK.The website has been built with Microsoft Commerce Server, a proven platform, and with the function for instant stock inventory twenty four hours a day, seven days a week, an area Cash Generator plan to capitalise on in the near future.
For the first time, Cash Generator will be able to trade out of hours, taking advantage of the period when consumers commonly shop online, opening up huge potential for future growth.
Julian Urry, managing director at Cash Generator says: “We are incredibly impressed with the new website. We have invested heavily in it and firmly believe it will transform the way the business operates.
“Allowing consumers to purchase products form any store in the country, it is a first in the franchising industry.
“The first quarter results are very encouraging and I am confident that the website will play a significant part in the future growth of Cash Generator.”
Stuart Owens, commercial director at creative agency, Photolink Creative Group, comments: “It’s was a significant challenge to create a trading platform for Cash Generator that allows each franchisee the opportunity to list unique products for each store, in real time.
“The website is working well and we are pleased with the results. We hope this first generation of website will help build confidence in the brand and encourage customers to shop at Cash Generator, both in store and over the internet.”
Established in 1994, Cash Generator is the UK’s leading buy, sell and loan store offering a top quality selection of pre-owned and brand new items for sale as well as instant cash for goods and a range of highly competitive financial services including foreign exchange currency.
For further information on Cash Generator visit www.franchiseworld.co.uk
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